The annual grand event of the Asian craft beer industry, CBCE 2026 - China International Craft Beer Conference & Exhibition, was held at the Shanghai New International Expo Center from April 7th to 9th. As a professional exchange platform with significant scale and industry influence in Asia, this exhibition gathered over 400 high-quality exhibitors from around the world, integrating core resources from upstream and downstream of the industry chain, discussing innovative development paths for the craft beer industry, and building an important bridge for efficient communication and cooperation within the industry.

Shenzhen's local craft beer benchmark brand ET Craft Beer made a major appearance at the exhibition, showcasing a total of seventeen craft-brewed products from four series. This comprehensive display fully demonstrated the brand's profound accumulation and flavor innovation strength in the craft beer field. Its products precisely cater to the diverse drinking needs of Generation Z, young consumers, and low-alcohol microbrew enthusiasts. With product designs that cater to female consumption preferences and unique brand charm, ET Craft Beer became a representative exhibitor at the exhibition site, combining popularity and reputation.

As ET Craft Beer's core flagship product, the Hard Iced Tea series delves deeply into the niche segments of tea beer and low-alcohol craft beer. Utilizing innovative fusion techniques of tea and beer, it crafts refreshing, palatable, low-alcohol, and easy-to-drink premium beverages. Its outstanding taste has made it a market hit, and it stands as a benchmark micro-alcoholic beverage tailored for female consumers, social gatherings, and casual home drinking. At this exhibition, ET Craft Beer's full matrix of Hard Iced Tea series was showcased. The two classic products, Mind Flow and Zen Flow, are made with premium oolong tea, balancing the tea's aroma with a subtle alcohol buzz. The taste is smooth and refreshing, without a heavy alcohol sensation, making it suitable for a variety of scenarios, including craft beer beginners and casual social gatherings. Additionally, the series' new product, Ruyi Flow Apple and Orchid Fragrance Hard Iced Tea, made its global debut, blending classic tea beer with fresh fruit aroma. The taste is layered and moderately sweet and sour, highly favored by young female consumers.

The Fourfold Fruit Puree series, which received enthusiastic market response upon its launch last year, has undergone a comprehensive upgrade at this exhibition. After months of formula debugging, the ET Craft Brewing R&D team has achieved dual improvements in fresh fruit flavor and texture, launching three new fruit puree craft beer products. This series adheres to the use of imported high-end pure raw materials and strictly controls product quality, further consolidating the brand's leading position in the fruit puree beer segment. With its high "appearance value" and excellent taste, it continues to gain the favor of young female consumers.

During the exhibition, ET Craft Beer's annual strategic new product - the White Deer series honey wine, made its global debut, opening up a new track for specialty honey wines in the domestic craft beer market. This series carefully selects natural high-quality honey from the native bees of Zaomu Mountain in Gaoming, Foshan, and combines traditional ancient brewing techniques with modern brewing technology to create three honey wine products with different styles. At the same time, inspired by the legend of the White Deer auspiciousness in Gaoming, Foshan, an exclusive IP is created, endowing the products with unique oriental cultural connotations. With both appearance and taste, it is not only sought after by female consumers but also becomes the preferred choice for craft beer enthusiasts.

At the exhibition, the ET Craft Brewing booth continued to attract a large crowd, with a steady stream of industry professionals, channel partners, and craft beer enthusiasts. The atmosphere was lively as attendees sampled products and discussed potential collaborations. Several products received unanimous praise from both the industry and consumers, and numerous cooperation intentions were successfully established, fully demonstrating the brand's strong capabilities and market potential.

After a decade of craftsmanship development, ET Craft Beer has always adhered to its original quality aspiration, upheld the concept of integrity and innovation, and continued to delve deeply into the craft beer field. In the future, the brand will focus on industry trends such as low-alcohol microbrews, tea beers, fruit puree beers, and specialty honey wines, continuously innovating to create more products that cater to the needs of young and female consumers, and help China's local craft beer industry move towards broader development opportunities.